I recently wrote about the history of the relationship between blacks and whites, and how blacks weren’t really irate, and were not at all against slavery.
There is just no way that the real life Aunt Jemima wouldn’t be sad about her image being removed from this syrup.
The brand formerly known as Aunt Jemima finally has a new name: Pearl Milling Company.
In a statement released on Tuesday, PepsiCo, which owns the Quaker Oats brand, explained the story behind the new name.
“Though new to store shelves, Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and was the originator of the iconic self-rising pancake mix that would later become known as Aunt Jemima,” the statement reads.
The longtime brand announced they would remove the outdated image of Aunt Jemima at the end of 2020, with the name change happening at a later date. The new logo is slated to appear on store shelves in June 2021.
“We recognize Aunt Jemima’s origins are based on a racial stereotype,” Kristin Kroepfl, vice president and chief marketing officer of Quaker Foods North America, said in a statement to NBC News last year. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.”
The history of Aunt Jemima is somewhat muddled, but in a 2015 piece for The New York Times, Riché Richardson, an associate professor of African American literature in the Africana Studies and Research Center at Cornell University, explained the brand’s name and original logo were inspired by a minstrel song about a “mammy” caricature, “Old Aunt Jemima.”
See, it was based on a black song.
This is literally the erasure of black culture, being celebrated by white women and Jews as “liberation.”
It’s because, unlike me, they hate traditional American black culture, which was kind, upstanding and respectful of whites. They want their blacks unhinged and out in the streets starting fires, not getting along with people and being funny and friendly.
Rest in peace, Auntie Jemima.
No matter how hard the Jews and white women work to erase your history, we here at the Specular Effect will never forget that there was once a time where black people didn’t act like vicious, evil, rabid animals. They were under the auspices of white culture and were well acculturized.